Mobile search engine optimization has never been as important for companies as it is these days. More and more people are relying on their mobile devices when searching for products and services that Google introduced an algorithm which boosts ranking for companies that have taken this into consideration and have launched a mobile friendly website for their mobile users.
Every company wants to achieve online success and this means catering to all your clients from those that rely on the traditional PC to those that use mobile devices. Clients are changing and younger clients know technology, they use mobile devices and watch videos rather than reading blogs, this means you have to incorporate all the new technology into your marketing campaign to help you achieve success.
These days’ internet users expect certain things. If you think about it technology is constantly evolving, the internet is faster and you can access sites and information with a touch of a button. As a result, customers expect speed, they expect to access your site and navigate through the pages in seconds, a delay can result in them moving on to a competitor. In fact, surveys have revealed that a one second delay has reduced the number of pageviews by nine percent.
In addition to your customers finding it harder to have the patience to wait for a page to load, it also affects your ranking. Google penalizes companies on their speed, so a slow page that takes more than a few seconds to load is going to result in you dropping in rank. This means your search engine optimization specialist company needs to focus extensively on your speed, helping you remain in the top rankings of your category at all times.
Google has also set the bar exceptionally high, so if your page takes four to five seconds to load, this may be too long. Remember your users are using mobile devices, they are probably walking through a city center looking for a product or service you provide, they are not going to wait five or more seconds for your page to load. With the bar set at such a high, your SEO company needs to ensure you exceed that target, so your page is one of the fastest loading pages in your category in order to achieve success.
Faster mobile web pages have been introduced which has increased competition considerably. You need to bear in mind that while you focus on your mobile search engine optimization, your competitors are doing exactly the same and in order for you to achieve success, you need to be faster and better.
As with speed, companies need to understand the importance of local searches and how speed can impact your website. Mobile users are looking for a fast and convenient experience, they are working with a smaller screen on a small device which needs to load a page within a blink of an eye. A negative shopping experience can result in more than thirty percent of your potential customers buying from your competitor and up to thirty percent of those customers will never visit your site again, something you cannot afford in such a competitive online environment.
According to Google’s report, more Google searches take place on mobile devices than on computers in 10 countries including US and Japan. This is a tremendous opportunity for marketers. In mobile search, you get a tsunami of targeted traffic. Here come the relevance and importance of the mobile friendly website and mobile SEO. Google goes to the extent of penalizing websites which are not mobile friendly. A business without a mobile friendly website will disappear from Google’s search results on mobile devices. Here are some essential factors to boost your mobile search;
1. Mobile SEO
According to Google’s own research “50% of consumers who conducted a local search on their Smartphone visited a store within a day, and 34% who searched on computer or tablet did the same.” A mobile friendly website will present your content neatly on a Smartphone or tablet. Mobile optimization needs technical implementation, coding, and content. It needs an integrated effort. Mobile SEO is more complicated than traditional SEO because search result will change according to location and device. So rules also are changing. But this need not be considered a limitation or weakness, but an opportunity to grow your business. Mobile SEO and Local SEO are complementary. Mobile SEO focuses on people because mobile search is described hyper-local relating to people where they are. Mobile search results are personalized and most relevant to the searcher.
2. Mobile Configuration
Google approves three different configurations.
a. Responsive: The desktop content is adapted to the mobile screen without changing the URLs of pages.
b. Dynamic Serving: The Web server identifies the user’s browser and serves according to the H T M L of the device
c. Separate Mobile Site: Each desktop URL will have an equivalent different URL serving mobile-optimized content.
A responsive website may not be suitable always for search engine optimization. Sometimes you will have to design separate mobile versions to boost conversion rates. So you have to configure your site for multiple devices in such a way as to enable Google and other search engines to understand your mobile site setup. Your site must be friendly for tablets and Smartphone’s and customizable using CMS like WordPress or Joomla.
3. Mobile Web Optimization
In order to provide the best experience for your mobile users, you have to optimize your mobile Web search presence. Having a mobile friendly website is not enough. You have to go deeper in mobile SEO audit so that Google can identify your mobile content and serve better. Validate your site with “Google’s mobile-friendly test tools” to make it sure that the site resources are crawlable.”Google Webmaster Tools Mobile Usability” will alert you to various mobile usability issues.
4. Make Your Mobile Web Search Competitive
Find out your competitors and their ranking keywords and target more potential keywords. Tools like SEMrush and Search Metrics can be used for this purpose. List the ranking keywords of your competitors and do the keywords research using “Google Keyword Planner” which allows you to view the ‘Mobile Trends ‘.Then you will be able to prioritize the keywords with the highest potential. Compare your pages and the pages of your competitor and find out the cause of the potential ranking gaps using “URL profiler” a powerful tool for SEOs. You can also set “Custom Alerts in Google Analytics” to get information about the ups and downs of your mobile Web organic traffic.
5. Promote Your Mobile App
You can prompt your mobile website users to download your app banners. Another step is to activate an effective landing page and optimize it to promote your mobile apps.
6. Get Your Mobile App Indexed by Google
Once the app content is indexed, users can open your content within your app directly from the mobile search results. App indexing is an important ranking factor.
7. Increase Site Speed
Another criterion for optimization is site speed. This is an important ranking factor also. You can use Google’s “Page Speed Insights” tool for checking mobile page speed issues.