A landing page is a page that is displayed when people click on a link. The page can be a sales page or home page of a website. It is a very important aspect of internet marketing when it comes to making money through sales of products and services. Many people do not know how to create a good one that will convince potential customers to buy products or services advertised. This page usually displays content that is very relevant to what is being searched for simply because such pages are well optimized on specific content.
If your affiliate marketing business is not bringing in the sales that you wanted, you ought to quickly analyze some of the reasons why this is so. Perhaps you have not considered having a landing page for your business.
There are essential items that should be part of the page. A good page should be clear and to the point. It is common these days to come across pages where people tell a lot of stories before finally coming to the main point. They forget that internet users have a short span of attention; therefore, they hardly have time to read all the stories. It should be written in a clear and concise ways that people will understand.
The first thing to implement on the page is bullets and paragraphs. Cogent points should be bullet and written in a paragraph or two. There should be a strong irresistible call to action. Another tactic is to use language that people love such as free, 40% discount etc. Everyone desires to receive a free or discount product because it saves money.
Another necessary component is testimonials. It helps people to read from people who have used such product or service in the time past. This will enable them to build their trust in the product or service. Awards are another feature that can be included on a landing page. Although it looks similar to a testimonial, it still has its place on the landing page. It will provide a reassurance to customers that the website is authentic.
Logos is another feature that can be added to the page. Links from other great authority website can be included. The logo of such website should be displayed. When potential customers see it, it creates a sense of security. This is especially good, if the authority site is popular and genuine.
A good landing page as discussed above should be written in words that are clear, so that potential customers can have a good grasp about the product or service. The features and benefits of the product should be written in bullets point or paragraphs to create a good outline. Awards, logos and certifications can also be a part of it so as to generate a good impression and trust in potential customers.
Some of the important benefits of using landing pages are discussed below.
In order to grab the attention of people, most of the website owners and business organizations send emails, and post ads on social media sites to invite traffic to their landing pages. These e-mails and ads would have a link to the landing page and as the customer clicks on it, the page opens up. Thus, it’s a way to lead generation. By sending the visitors to targeted landing pages, the organizations can capture these leads at a much higher rate. Thus, the working landing pages help the business organizations to generate leads and easily nurture, segment and distribute the leads to their sales team.
So, every time a new visitor reaches the landing page, a new lead is added to the database setup by the organization. The sales and marketing team can pull out this information to convert these leads into sales. The information would include the name of the customer, e-mail address; contact number as well as the product they are looking for, etc. Not, all the fields are mandatory to fill in but still you get a piece of information that can be used to make sales.
Apart from generating the leads, the working landing pages are also capable of tracking reconversions of the existing leads. This way, the website owners and business organizations can easily identify the prospects that are more engaged in their businesses. It also enables the business organizations to track the leads’ activities and behaviors on their websites. So, the marketing team can use this information in the sales process and make their plans more efficient and easy.
Developing an effective landing page is considered as creating a data asset for your marketing program. So, the business organizations can get an insight on the effectiveness of their marketing offers by analyzing and tracking the metrics related to their landing web pages.
Put it to importance that the landing page must be designed professionally. When publishing your page, think of it like you are writing a sales letter. It is not necessary for you to have a sophisticated design or you have to spend an amount just to have this done, the most important thing to consider is to, being able to entice your visitors to provide their personal information for your list building.
If you are selling a product directly using your website, it may be important to your business model for you to keep in touch with your customers by email. A poorly designed landing page can hinder your efforts to build a robust email list, because it can possibly cause your customers to believe that you lack credibility and therefore they are unwilling to enter their email address. Email marketing can be very effective and straightforward when used the proper way (also called opt-in email marketing), because it gives you the tools to communicate directly with large numbers of people that may be interested in becoming future customers for your business.
With this specific type of online business model, the legitimacy of your business is displayed by the professional design of your landing page that you are using to collect people’s personal information such as email addresses, and if you are trying to acquire new leads and customers using a poorly designed landing page then they may be less likely to trust you with that information. Trustworthiness is important when it comes to whether or not somebody will trust you with their personal information.
If you are taking advantage of any type of business model that benefits from direct communication then you can grow your success in this business by acquiring new people to contact, which is primarily done by building an opt-in email list but today it can also be done by signing up new Twitter followers or Facebook fans. There are many ways that you can make money by building properly designed landing pages since this is the page that people will look at to try and determine if you are a legitimate company, and whether or not you are trustworthy and if it is safe for them to hand over their email address to you.